Generation Innovation: lazy and spoiled?
During the Millennial Mega Mashup from 7 till 9 may, Nick Shore of MTV Insights will present his “Generation Innovation” study. The Generation Innovation is also known as Millennials or Generation Y. They are the 100 million people born between 1982 and 2004. These peeps will drastically reshape the world in terms of its cultural, commercial and civic spheres.
Yup, they are the change makers our world needs! Instead of lazy and spoiled, this generation turns out to be entrepreneurial and innovative. Therefore the differences in lifestyle, and work ethics with the previous generation X, makes them an interesting group for research.
Want to know more about the research? Check out the interview with Nick Shore about “Generation Innovation”? Click here.
Is this Generation Innovation just another marketing term, or do you recognize yourself as being part of it? We would love to hear your opinion!