For 20 years, Enviu has been driving meaningful impact, growing along the way with expansions into new regions and domains. We’ve since evolved and so has our vision. As we continue to grow, it’s time for a fresh identity, one that reflects both Enviu and all its domains.
That is why FoodFlow will now officially be Enviu Agrifood.
Curious about what this change means? Read on to find out!
Reintroduction to Enviu Agrifood – The Problem We are Tackling
We began our operations in Kenya with a focus on eliminating post-harvest loss at the first mile. Our research revealed that nearly half of all fruits and vegetables harvested in Kenya never reach the market due to supply chain inefficiencies, including inadequate storage, long distribution times, and poor infrastructure.
These inefficiencies not only threaten food security but also lead to significant economic losses for farmers, many of whom operate on thin margins. Addressing these challenges required investment in climate-smart storage solutions, streamlined logistics, and market linkages to ensure fresher produce reaches consumers efficiently and cost-effectively.
In response, we built two businesses:
- SokoFresh, which provides cold storage and market linkages at the first mile.
- Shambani Pro, which offers value addition services to farmers, turning 2nd grade or reject produce into high value products, unlocking new revenue streams for smallholder farmers.
We also partnered with Taimba, a retailer connecting farmers directly to urban markets, ensuring surplus produce reaches consumers efficiently and affordably.
To date, these businesses have collectively impacted over 12,000 smallholder farmers, reducing food loss and increasing farmer incomes.
In 2022, we carried out an extensive issue analysis where we found that smallholder farmers supply 80% of the region’s food but face challenges from soil degradation and extreme weather. Many rely on conventional farming methods that use harmful chemicals that deplete soil nutrients, threatening biodiversity, human health, and long-term food security.
In response, we expanded our focus to regenerative agriculture, using a market-driven approach to help farmers build resilience, adapt to climate change, and transition to regenerative practices. By addressing adoption barriers, we develop systemic solutions—including third-party businesses that provide the tools, knowledge, and market access needed to restore soil, improve yields, and secure better livelihoods.
Why We Rebranded
The rebranding simply follows what we’ve already been doing and implementing: looking at a system, rather than at singular moving pieces, and how we look for innovations and partnerships that change the system.
Having worked hands-on in Kenya’s agri-supply chains for almost a decade, we have acquired deep knowledge that has given us a proven playbook for systemic change. This shift from FoodFlow to Agrifood captures our expansion into our full-spectrum venture building and using our expertise to develop and scale regenerative, inclusive business models that ensure fairness, resilience, and sustainability across supply chains in Kenya, and in future, beyond.
Look closely at our new logo, and you’ll see a pattern of dots, small but mighty. They are a reflection of our brand DNA, representing how we build, disrupt, and cooperate to drive systemic change. Like an ant colony, we are builders. We don’t just imagine solutions, we construct them venture by venture, transforming entire industries from the ground up. We are disruptors, challenging the status quo and breaking down barriers that keep systems broken. And we cooperate, working together with partners and communities to prove that collective action is the most powerful force for change. At Enviu, we are many, moving as one, building a world where business is a force for good.
What’s Changing (and What’s Not!)
Now, with Agrifood, we’re amplifying that impact. Our new identity reflects that we make an even more conscious choice to think in terms of system change, engaging a broader audience to drive change at every level.
Looking Ahead
We look forward to building our agrifood concepts and validating them as high potential business models that are positioned to grow. Our farmer network in Kenya is growing, with more farmers accessing cold storage and value-addition micro factory support. In Makueni, our core group is making significant progress in their transition to regenerative farming; expanding plot sizes, improving practices, and increasing productivity and yields.
We’re also seeing more smallholder farmers successfully partnering with us to access markets and integrate into supply chains, benefiting consumers in Kenya and beyond. At the same time, we’re strengthening partnerships, collaborating with sustainable food system actors, and actively engaging in grassroots and government advocacy efforts.
