We are excited to share that Mission Reuse, a collaborative program created by Enviu and Fair Resource Foundation, has been featured in Trouw’s Sustainable 100 of 2025.
Mission Reuse is driving the transition to reuse through innovation, pilots, knowledge sharing and policy. One of its key ambitions is to develop a universal reusable alternative to single-use glass bottles, supported by producers, retailers and hospitality partners across the country, starting with the wine industry.
Being recognised among the top 100 shows how essential this work is. It reflects growing momentum behind large-scale reuse and confirms that practical, affordable and circular packaging systems are becoming a mainstream solution.
You can read the full feature and explore the complete Sustainable 100 list here.
