What if a wine bottle didn’t have to be used once and thrown away? Enviu is helping turn that question into a scalable circular system.
Featured by Rijkswaterstaat, part of the Ministry of Infrastructure and Water Management, the story highlights Enviu’s work to rethink packaging and keep valuable materials in use for longer. Glass can be recycled, but it takes significant energy to melt and remake it. So why use a bottle once when it could be used again and again?
Together with PAKT Packaging and Walraven Sax, and with support from the Province of South Holland, Enviu helped develop a reusable wine bottle system. Empty bottles go into a universal crate, return through existing logistics, and are washed and prepared for another use. Depending on transport and return rates, reuse can reduce CO₂ emissions by up to 85% compared with single-use alternatives.
But the bottle is only part of the story. Reuse needs reverse logistics, a viable business case, user participation and collaboration across the value chain. That’s why Enviu is also involved in HerPakt and Interpool, helping connect initiatives and build the systems needed to scale reuse across borders.
Read the full story to discover how Enviu is helping move packaging from single-use to circular and what it takes to make reuse work in the real world.
