Every day, hotels across India quietly discard tonnes of used linens, a hidden waste stream with massive environmental and economic costs. But a powerful shift is underway.
Second Spin, an Enviu venture, is pioneering a circular model that keeps hotel textiles out of landfills and puts them back into circulation. And now, global hospitality leader Ascott India has become the first to adopt this approach chain-wide, starting with seven flagship properties.
This partnership is proving that circular supply chains are possible, scalable, and urgently needed in hospitality. With India generating over 220 tonnes of textile waste per day in cities like Bengaluru, the stakes could not be higher.
Ascott India is showing that sustainability and guest comfort can go hand in hand. Together with Second Spin, they are setting a precedent for how hotels and institutions of every kind can lead the way in circularity.
India’s Business Standard recently covered this story. Read more to see how a bold collaboration is reshaping hospitality’s future.
