Together with actors across the product’s lifecycle, we will work towards enabling cross-country alignment of reuse systems, so that glass packaging can be jointly circulated, collected, cleaned, and reused, to make glass reuse more cost-effective and environmentally friendly across the region. This shared infrastructure can reduce complexity, lower waste management costs, and increase scale across the entire region. 
 
Currently, reuse systems follow different logics per country or industry. Reusable glass is one of the most promising pathways to reach Europe’s climate ambitions, but it only works if we collaborate. Interpool consists of a consortium of fourteen partners from Northwest-Europe, including NGOs, producer responsibility organisations, knowledge organisations and local governments. This offers a unique opportunity to prevent fragmentation and accelerate an industry-wide transition to reuse. 
 
From washing facilities and glass providers to supermarkets, food and beverage producers, and consumers – the entire value chain can benefit from a more accessible and effective reuse ecosystem.